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S:SAIGON 2024

the role

logo and product design

the tasks

logo design

generate vibrant illustrations that embody the concepts - color schemes and visual hierarchy factors are considered

the brand

S:SAIGON is a local fashion label launched in early 2024, with a focus on fashion preferences of teenagers and the youths in Ho Chi Minh city (Saigon), Vietnam.

The 1st collection released to celebrate of the year of Dragon, while incorporating the iconic Saigon's vibe

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