STAY Campaign 2023

social media design

work closely with the marketing team to generate a series of Instagram posts that tell a cohesive brand story related to the "STAY" campaign and its objective

develop visually graphics, images, illustrations that capture the attention, and convey emotions or emphasis

University project - Fictitious context: Orange Fantasy is a local fashion label scheduled for its launch in late 2023, with a focus on fashion preferences of teenagers and the youths in Sydney.

STAY True to You is the first social media campaign that promote the idea that authenticity and individuality are at the core of Orange Fantasy's brand philosophy.